PMW012 Market Research and Plan for Community College Internship Programs

A major University liked our Market Research and Marketing Plan for Internship Programs submission and contacted us about doing this project. Below is the plan that we provided to that University.

Scope

PMWC requests a slide presentation based on market research. That research could include: surveys, interviews, focus groups, and other means. The plan should include

1. Messages that will resonate with corporations and entice them to hire PMWC to set up the internship programs with a few colleges

2. Recommended engagement length and pricing

3. Contact information for some of the corporations that provide the research data

Goals

PMWC requests a slide presentation based on market research by the University students. That research could include surveys, interviews, focus groups, and other means. The plan should include

1. Messages that will resonate with corporations and entice them to hire PMWC to set up the internship programs with a few colleges

2. Recommended engagement length and pricing

3. Contact information for some of the corporations that provide the research data

We are pleased that the University students will do market research and design a marketing plan to entice companies to set up internships at Community Colleges.